Branding & Creative Designs

It is our firm belief that every client has one paramount interest; taking their brand to a position where it speaks directly to their target audience; for it is only then that there will be an increased mind share and brand loyalty. At Blu Constellation, we do not only promise to take your brand to that position but we promise to sustain it there.

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First impressions count for everything. We understand that the way a brand is presented goes a long way in the way the user perceives it. We design to appeal to the logic and emotions of your target audience. We combine the right colours with elements to communicate the message of your brand. Our design services include logos, letterheads, business cards, product packaging, brochures, website and social media banners, t-shirts, pens, mugs, notepads. Our branding service is all about crafting a memorable identity which captivates your target audience.

Our design process is as follows:

1) Discovery:

  • Clarify your vision, strategies, goals and values.
  • Research stakeholders' needs and perceptions.
  • Interview key management.
  • Conduct an internal and competitive audit.
  • Evaluate existing brands and brand architecture.

2) Brand Strategy:

  • Clarify brand strategy.
  • Develop a positioning platform.
  • Create a naming strategy (If there is a need).

3) Brand Identity:

  • Design Brand identity.
  • Finalize brand architecture.
  • Examine applicability.
  • Design Identity Program.
  • Present Visual Strategy.

4) Planning:

  • Careful planning of impementation approach.
  • Project timeline and scheduling.
  • Resource management.
  • Gather all materials needed production.

5) Implementation:

  • Project build-up and deployment.
  • Actual implementation to target deployment.
  • Ensuring deliverability.
  • Reaching target audience.

6) Management:

  • Build synergy around the new brand.
  • Develop launch strategy and plan.
  • Launch internally first.
  • Develop standards and guidelines.
  • Nurture brand champions.

CALL US : +234 8028 790 486